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Free to Play, Expensive to Love: Fortnite Changes Video Game Business

"So that's, I spent $20 on both skins so $40 ... and the dance was another $10 so $50, 60 bucks, something like that." Sacher's pay-as-you-go expenditure on dressing up his online avatar in the 'free-to-play' game helped Fortnite take in an estimated $223 million from in-game purchases in March, according to Joost Van Dreunen at research firm SuperData. Fortnite iOS Season 4 Update Now Live, Brings Stability Improvements and Bug Fixes Fortnite, a sort of hybrid of The Hunger Games and Minecraft , drops 100 people onto an island to fight each other for survival. It is a game-changer in the industry, analysts have said, because of the huge revenue it is making from tween and teenage boys purchasing outfits and other add-ons. Its publisher, Epic Games , is now worth $4.5 billion, according to Jefferies analyst Tim O’Shea. Rival video game makers Activision Blizzard , creator of Call of Duty , and Grand Theft Auto owner Take-Two Interactive lost billions of dollars in market value in March as investors took notice of Fortnite's ability to wring cash from players. Fortnite Self-Refund Feature: What You Can and Cannot Return One big winner is Chinese Internet company Tencent Holdings , which bought 48 percent of Epic in 2012. Fortnite's storm is also giving a big boost to's online video service Twitch, where gamers broadcast their efforts to larger and larger captive audiences, and Discord, a chat app for gamers, which have both boasted new records. Analysts say Microsoft's Xbox and Sony's PS4 are also doing well, thanks to getting a slice of the in-game purchases and a boost in hardware for gaming.

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