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The Top Five Startups from New York Fashion Tech Lab 2018

Veena McCoole Shirley Chen, Founder and CEO of Narrativ, presenting at New York Fashion Tech Lab Demo Day 2018. Shirley Chen  founded Narrativ in 2015 with the aim of building a better internet for shoppers. Articles published by editorial websites that dominate the first page of a Google search, according to Chen, generate three times the sales revenue of paid search traffic. “Amazon receives 650 million shoppers each month as a result of publisher content, which is 10 times more than arrive through paid search,” says Chen. “We want to democratize this pipeline.” Through Narrativ’s SmartLink technology, a retailer can bid on hyperlinks featured in publishers’ articles to direct traffic to its website. Chen says this allows publishers to triple their revenue compared to a traditional affiliate link system, as exemplified by New York Magazine, who has seen the value of content clicks lift by 250% thanks to Narrativ. Retailers who purchase links drive more traffic and sales to their sites, and customers are never faced with a link to an out-of-stock product. Narrativ’s model of fixing erroneous links means retailers who don’t have an item in stock are excluded from bidding. Narrativ takes a cut of its cost-per-click revenue model, and the company has been profitable for nearly a year. Chen reports that Narrativ generates hundreds of millions of dollars each year for its clients, and delivered a record $25 million in revenue last month.

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