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Shirley Chen, Founder and CEO of Narrativ, presenting at New York Fashion Tech Lab Demo Day 2018. Shirley Chen founded Narrativ in 2015 with the aim of building a better internet for shoppers. Articles published by editorial websites that dominate the first page of a Google search, according to Chen, generate three times the sales revenue of paid search traffic. “Amazon receives 650 million shoppers each month as a result of publisher content, which is 10 times more than arrive through paid search,” says Chen. “We want to democratize this pipeline.” Through Narrativ’s SmartLink technology, a retailer can bid on hyperlinks featured in publishers’ articles to direct traffic to its website. Chen says this allows publishers to triple their revenue compared to a traditional affiliate link system, as exemplified by New York Magazine, who has seen the value of content clicks lift by 250% thanks to Narrativ. Retailers who purchase links drive more traffic and sales to their sites, and customers are never faced with a link to an out-of-stock product. Narrativ’s model of fixing erroneous links means retailers who don’t have an item in stock are excluded from bidding. Narrativ takes a cut of its cost-per-click revenue model, and the company has been profitable for nearly a year. Chen reports that Narrativ generates hundreds of millions of dollars each year for its clients, and delivered a record $25 million in revenue last month.
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